In this exclusive video, SAMAIA Pictures takes you behind the scenes of Gulfood 2024, one of the largest and most influential food and beverage events in the world. We had the honor of covering the event on behalf of the Italian Trade Agency (ITA), capturing every moment from the expansive show floor featuring over 252 booths showcasing the best of Italy’s food and beverage innovation.

The highlight of our coverage? An exclusive interview with Valerio Soldani, the Commissioner of the Italian Trade in the UAE, who was a central figure throughout the event. As the lead character in this global trade mission, Valerio Soldani shared valuable insights about Italy’s growing presence in the food industry and the significance of such international trade events.

From high-energy exhibitor showcases to key moments with industry leaders, our video brings you closer to the pulse of Gulfood 2024—with an added personal touch from one of the most influential voices in Italian trade.