Emaar & Al Sahel Creek Palace

This two-minute video is a labor of love, crafted with precision to draw viewers into a world of dreamy cinematic beauty, even if ​construction isn’t their usual interest.

As the filmmaker, I faced the intense challenge of shooting under the harsh Dubai sun, where every moment counted. The extreme heat ​demanded that I work quickly and efficiently, making each shot count to avoid prolonged exposure.

The sun-drenched skies of Dubai posed another challenge, as they didn’t naturally lend themselves to the cinematic aesthetic I ​envisioned. To overcome this, I collaborated with a professional 3D artist to replace the skies, directing the transformation to ensure ​they matched the film’s surreal, immersive quality.

In the final phase, I chose to innovate in sound design. Instead of relying on traditional epic music and a strong male voice to ​complement the construction theme, I opted for a more subtle, dreamy approach. The soundscape was carefully designed to influence ​the subconscious, with the client’s name woven into the voiceover, repeating quietly beneath the surface. This approach not only ​enhances the dreamlike atmosphere but also leaves a lasting impression on the viewer.

This video represents a meticulous process of overcoming environmental challenges and pushing creative boundaries, resulting in a ​captivating visual and auditory experience.

Emaar & Al Sahel Creek Palace | BTS

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